The Opdrage Story & 2.0
It was early 2007 - I was thinking about becoming an angel investor in one of my friends venture.
Based on my market assessment / or just looking at the Indian market I believe there’s a compelling need for an early-stage India focused fund with the following characteristics:
• Provide access to small amounts of capital ($100K-200K, in 1-2 rounds); syndicate with other angels/funds, if more capital is required
• Mentor founders to utilize capital & relationships to the fullest; do so for a period of 12-24 months to take companies to the next level
• Bring in a strong network to help companies sell, develop markets, execute on technology & delivery, etc., both locally and internationally; help hire key management talent, as required
• Bring in networks to larger VCs/strategic investors for future investments, or position companies for suitable M&A
Based on that data and discussing it with my mentors, the plan was to rise / dedicate around USD 1 million, execute in 5-6 companies, and exit from 2 or 3 companies early to validate the model.
My mentors told me; if you see yourself as a venture capitalist in 2-3 years time, validate yourself risking your own money. ‘People will look at you with lot more respect’ - they said.
‘Deal flow is important’, he said. “Luxury of choice – every time you sign in to your mailbox, there should be 20 deals waiting for you, everyday!”
‘You need to have an investment philosophy; entrepreneurs and the ecosystem should recognize you with your philosophy. Don’t just say, shoot me the plan I’ll look t it, then get into a mess. ‘
Always remember the first rule of angel investing - It’s a small community — if you screw one entrepreneur, you’ll be out of the angel business because entrepreneurs talk
So, I stated meeting a lot of entrepreneurs and doing my basic research. Finally I drafted my investment philosophy.
Fund companies that have most of the following:
• Founders with some track record (e.g., 6-12 months of operations) and business validation for products/services through some customer traction.
• Sweet spot would be differentiated services (e.g., some Technology or Knowledge that makes service delivery more efficient/less replicable), since they can get higher multipliers, require relatively less capital and we have the right backgrounds to build such companies out.
• No specific “sector” bias, as market seems too small for deal flows.
• Good chemistry / working relationship with the Founders.
• Domains where my friends or me can add value, outside of funding.
• India based sales model (at least for sustenance revenues/cash flows).
• Join a startup as a mentor / advisor, understand the whole equation, then invest
Entrepreneurship is too complex for a single person to manage. We need strong leaders to execute the idea, a wonderful team, investor who believes in the idea and the team and strong outside advisory network. Most of the professionally managed venture funds have a vibrant advisory network. (Gurus of Ojas is one of them)
Engage the Advisory Board with shared responsibilities:
Active participation from the Advisory Board would provide significant value. Advisory board expectations include:
• Funded Company Mentoring
• Advisory & BOD positions for funded companies
• Increase deal flow into the fund
• Help with company Due-diligence through expertise in certain markets / technologies, business models, etc.
• Bringing personal networks to help funded companies attract talent & sell; create awareness about the fund & its mission, acquire future funding for companies, etc.
If you are interested in working with us in a venture advisor role, write to us at kris at opdrage dot com.
After a year and half in this ecosystem, I’m re-learning some of the basics. This month onwards we are planning a new way of doing things.
My close associate Dipankar drafted a future plan for Opdrage.
We discussed it last week (interesting long discussion - from 10PM - 2AM) and are creating six focus areas:
Opdrage Green: Making the earth greener and cleaner ‘opdrage’ style (Funded 3 ventures, 1 more in pipe)
Opdrage Web: Focusing on mass-market consumer Internet applications (current mentoring portfolio: 8, funded two firms)
Opdrage Social: for-profit Social Ventures (ladies & gentlemen please welcome Manu Mayank to the Opdrage gang) (mentoring 4, funding one)
Opdrage Innovest: Patented technology ideas, help them in commercializing (funded one)
Opdrage Labs:The vision behind Opdrage Lab is to create a ‘mysterious new’ Idea Machine.You know when a bunch of casually dressed, caffeine powered, shiny-eyed young people sit back and discuss everything under the sun (when our NASA buddy is back, we talk about things above the sun as well) that its going to be a start of something ‘really damn cool!’ (currently mentoring 2, funding both in this quarter)
Opdrage Capital Advisors: Sell / buy side advisory for startups and SMEs
What do you think about our plan? Please write to me or comment here
